The growth of McDonald's company in the European market Case Study

The growth of McDonalds company in the European market - fiber Study ExampleThe main competitors include Tex-Mex, Nandos, and Southern Fried Spicy Chicken Restaurant. In addition, explore indicates that the demand is drifting away from the plain hamburgers offered at McDonalds. As such, lack of product diversity has been a barrier to successful expansion into the European market (Han, 2009).McDonalds company has to establish products that go beyond its identity (Toivanen, & Waterson, 2011). As such, it should go beyond the conventional hamburger place and offer a pattern of products. In addition, the foods offered ought to be unique from those from the competitors. It is worth noting that McDonalds Company is focusing on hamburgers and fries with low fat content. With the increasing lifestyle concerns related to nutrition, the European market is in dire need of products that atomic number 18 lusty. McDonalds should focus on producing products that meet the nutritional demands o f consumers, taking note of the increased demand to healthy eating habits.McDonalds ought to recognize that consumers are the source of revenue. To maximize on its expansion in the European market, McDonalds should embrace customer service as a complementary to offering foods. Customer merriment forms the foundation to customer loyalty. As such, the company should place customer service as a ancient product. In addition, the company may practice target marketing as a promotional mechanism. publicise its products to the right market would ensure that the company adopts an efficient marketing approach. It is notable that the visual impression is epoch-making to consumer preference. Therefore, the company should focus on aspects such as packaging that go beyond marketing to fix an appeal for its products.McDonalds business strategy involves product differentiation and diversification to have an edge everywhere its competitors. As such, the company ought to focus on new products s uch as McCaf, its coffee brand, to diversify